You know, I
happen to love V8 juice, which is mostly tomato juice, of course. And I love
beer, as you well know. I’ve been known to down the occasional plate of
clams. And who doesn’t enjoy a tart and vibrant lime now and then? But
although these things taste great in and of themselves, I don’t think I’d
want to throw them all in a blender to see what I could come up with.
Which is, of course, sort of what Anheuser-Busch did with their new
Budweiser Chelada. Chelada, short for Michelada, is a sort of Mexican
mixed drink in which beer is mixed with tomato or lime juice, or perhaps
both, and salt. You may recall Miller launched its own version not long ago,
Miller Chill ,
which has been fairly popular, and is even somewhat drinkable.
Anheuser-Busch, for some reason, decided they would roll out a chelada-style
brew with tomato and, um, clam juice. According to the brewer, Budweiser
Chelada (also available in Bud Light form) has been a big hit in its initial
rollouts in the southwest. That shouldn’t surprise, since the Hispanic
population there is quite familiar with cheladas. Not surprisingly, the can
sports both English and Spanish dialogue. Alcohol content is 5% by volume,
about the same as regular Bud.
I picked up a 24-ounce can for $2.29 to try it out, as I am wont to do
whenever I see a new brew. As instructed on the can, I gently rolled the
concoction around in the can before decanting to mix the ingredients fully.
Budweiser Chelada pours to a bright rosy pink color with no head
formation, although some carbonation does come creeping up through the murky
depths of the bloody-colored liquid. The smell is not at all like beer and
only faintly like tomato juice. It does not portend well for what follows,
mostly because, to me at any rate, the aroma is so completely unappetizing.
With a great degree of dread, I take a sip. Look, I’m a pretty liberal
minded guy when it comes to beer, and I’m always up to trying new ones with
an open mind. But this stuff is, my friends, nasty. The tomato flavor
totally drowns out the beer, so you really aren’t going to taste much
Budweiser here. But the beer manages to water the tomato down enough to ruin
that, too. A hint of citrusy lime pokes through, but just a faint hint, with
no clam that I can gather, and the whole mess ends with way too much salt
for me in the finish, not to mention a particularly unpleasant aftertaste
that lingers on the tongue.
It’s rare that I can’t finish a beer, but I drank maybe a few ounces out of
the 24-ounce can, dumped the rest down the sink, popped open a Victory
Sunrise Weiss and called it a day. But, it appears, Anheuser-Busch seems to
have scored at least one small victory with Budweiser Chelada. I can now say
Natural Light has moved up a notch to the second worst beer I’ve ever
tasted.
And remember, try a new beer today, and drink outside the box.
*Pricing data accurate at time of review or latest update. For
reference only, based on actual price paid by reviewer.