Happy Cinco de Mayo! I'm celebrating mine in August, you see. For a guy who celebrates Christmas in July all month long every year, though, how unusual is that? Not very. It all started end of last May, the month of Cinco de Mayo, when I saw Von Ebert Dusk Mexican-Style Dark Lager at Half Time Beverage. I do enjoy the style, especially Negra Modelo which is indeed my favorite Mexican beer and if I might say so, very underrated. I am a fan of Von Ebert, too, and very much so, so into my cart a can went.
So, I was intrigued and read about the beer in a release statement from Von Ebert dated May 4th of 2026.
Von Ebert Brewing has announced the release of two Mexican Lagers just in time for Cinco de Mayo celebrations. Swing by the N. Mississippi. location to enjoy these new seasonal beers and dine on delicious tacos, nachos and burritos from our partner food cart Tehuana Mexican Cuisine.
What ho! They were releasing two Mexican lagers? They were! The other one is called, of course, Dawn Mexican-Style Pale Lager, and that is what I am here to talk about today. This, however, was a problem because I wanted to drink them back-to-back, and I checked back from time to see if Half Time got the Pale Lager in. They did! Just in time for my next box, too, a little over a month later at the end of June.
Von Ebert Dawn Mexican-Style Dark Lager has an alcohol content of 4.6% by volume. The beer like most Mexican pale lagers is broadly in the Pilsner style.
About Von Ebert Brewing
Von Ebert Brewing was founded in 2018 by Tom M. Cook and Tom S. Cook, a father-son duo in Portland, Oregon. Von Ebert Brewing is named after the family matriarch who we lovingly refer to as "Grandma Ebert." The quintessential immigrant story, Grandma Ebert came to America from Germany via Ellis Island and relied on her grit and determination to create a successful life for her family here in the states.
Tasting Notes
Von Ebert Dawn pours to a pale blonde color with a thick fluffy white head and a nose of soft biscuit malt and a hint of corn. Taking a sip, the beer is light in body, about what I Expect in the style. It's crisp and biscuity with a hint of fresh bread and no adjunct in the palate as I got in the nose at first, but just a hint as it warms. The beer finishes dry with a light grassy hop bitterness, quite refreshing in this accursed August heat.
Value & Verdict
I paid $3.99 for a pint can from Half Time. Not a bad deal at all considering Total Wine sells it in 4-packs for $14.99 at their Carmel Mountain, California location, though they are currently out of stock.
A tasty pairing with my can of Dusk, and a refreshing treat from south of the border-brewed north of the border. Perhaps best enjoyed while watching a certain Quentin Tarantino film.
